Demand for Business Analytics – How to Become a Business Analyst

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Updated November 20, 2017

Analytics is all the rave right now in nearly ever industry. When it comes improving services, products, or safety there is nothing more valuable than raw data. Data tells the truth when everyone else is manufacturing their own hyped out reality. Truth is what makes Data so sexy. In a world filled with plastic surgery, online dating profiles, and the perfect Instagram life it is no wonder that people are starving to get some cold hard facts when making crucial business, agriculture, education, finance, and transportation decisions.

Data also empowers the consumer. No longer are we left believing anything and everything we see absent of any sustainable evidence. We are now empower to say, show me the data! We have the ability to hold industries accountable for the decisions that they are making. These decisions effect our lives. Companies are going to have to become more responsible or we, as the consumers, have the ability to shut them down. If we find that their data doesn’t match their promise no amount of advertising can cover up fact based truth.

Data is important. We have that covered. It informs us, hold companies accountable, and fuels better decision making. There is a lot of talk around the best job/career in data analytics. Where can you get the best pay, fulfilling work, longterm job security, great benefits, etc… Although I can’t be definite on all of these questions I will give you some data to help you on your decision making process. In this article we will be looking at the role of a BA – Business Analyst.


The Demand for Business Analysts?

First and foremost I am sure your biggest concern with the role of a business analyst…are they in demand?

Yeah, they are…in fact Glassdoor listed 138,000 job listings for Business Analyst, compared to the 6,500 Data Analyst job listings.

What are the facts? Well when it comes to becoming proficient in the Business Analyst sector there is massive variety of applications for analytics skills. Marketing, finance, banking, mortgaged backed securities, advertising, to name just a few. This means when you are becoming a business analyst there are many areas to suit your specific expertise. The reason there are so many varieties of analytics positions in the business sector coincides with the variety of current job positions. Take almost any job description on glassdoor, ad data analytics to it, and you have a new job opportunity.

Why can you add data analytics to nearly any business career? Because you are adding an extremely valuable skill to your current knowledge. You are harnessing the ability to place facts behind claims.

What is the Role of a Business Analyst?

The demand is high for Business Analysts. Now, how can you become a business analyst and land a new job as soon as possible? The answer to this question lies within your current business proficiency. What sets apart a Data Analyst from a Business Analyst is their expertise. Business Analysts have an existing skill set (within the business sector). They are currently (or in school to become) advertisers, financial planners, bankers, marketers, etc… By adding data analytics skills to their portfolio they open up opportunities for themselves in data specific jobs.

The role of a business analyst can be best understood by merging their two skill sets.


  • Proficient in a certain field in the business sector.
    • Marketing, Finance, Banking, Stock Market, etc…
  • Great oral communication skills.
  • Presentation skills.
  • Planning, Monitoring, and Leadership Skills.
  • Excellent Knowledge of the Industry Standards and Protocols.
  • Skilled at Implementing new information then putting it into action.
  • Great people skills to conduct one on one interview for specific data extraction.

These are the standard business qualifications that will make an excellent businessman/woman.


  • Good understanding of the “R” Programming Langauge (python is good to know as well, but R will be best).
  • Can Make Use of Data Analytics tools.
    • Hadoop
    • Tableau
    • Data Cleaning
    • Couldera
    • MongoDB
    • There are many more but you get the idea…
  • Know how to clean/scrub data sets to remove inaccurate and faulty data.
  • Translate findings into actionable data sets to be used in the decision making process.

By combing these two Avatar Profiles you have the business Analyst

  • Highly proficient in his/her industry.
  • Solid understanding of data analytics.
  • Great communication skills.
  • Ability to Lead a project efficiently.


What will you actual be doing everyday at work as a Business Analyst?

Alright, so you want to know the cold hard truth. Will you enjoy your job or want to scratch your eyes out? That is al a matter of perspective, preference, and purpose.

The role of a business analyst can be best understood in the relation between me and a personal trainer. 

When I first walk into the gym/office and request a personal trainer he/she will come out and take down a TON of data on me. My height, weight, eating habits, occupation, past medical history, current fitness routine, and so on.

Now most likely they wont to me at my word. Why, I am sooooo trust worthy, right? I would never lie about my eating habits, work out routine, or past medical history… Well, maybe I would tell the truth. But more than anything they want to know the facts.

So what will a personal trainer do at my first consultation after asking me the series of questions? They will take me through some routines to test my strength and abilities. They are gathering my data! They are assessing the situation to come up with an accurate plan of action to get me into optimal shape!

I am the client (business) and the personal trainer is the Business Analyst.

As a business analyst you will be checking the facts(data). You want to understand the business as it relates to your expertise. You will be understanding their routines, operations, products, delivery systems, marketing, advertising, and so on. You want to know what it is they do and what are the company goals. Just like my personal trainer starts out in the macro with a questionnaire you will get a broad oversight on the business by what they tell you. Then you will begin to dig into the data to understand the facts and intricacies of how that business runs.

You will be checking the success of their current strategies and operations.

When I go to a personal trainer, am I near death? No! But I am looking to maximize my potential. This is what a business analyst does. They ask questions, define goals, collect data, analyze the data to understand it, and then present a solution with the findings.

Once my personal trainer collects data from our first consultation he/she will sit down and use the data to formulate a plan of action. The trainer will also dig into deeper research in order to ensure that he/she is developing the best possible solution for ME(specific business).


Are You a Prime Business Analyst Candidate?

The best way to discern if you are ready to become a Data Analyst or a Business Analyst is you current knowledge or field of study. If you are currently working in the business world or pursuing a degree in business than you will want to pursue Business Analytics. If you have little to know business experience than the Data Analyst Path is a better choice for you. Click here to read the full article on Data Analyst Vs. Business Analyst.

What Skills Do You Need to Develop to Get a Job/Career as a Business Analyst?

Data Analytics Masters Program from Edureka

data analytics tutorial for online education

Don’t try to skim by and learn “just enough to make it”. Get a complete set of skills. edureka is the premier data analytics training provider on the web. You will learn in-depth skills and receive instruction leading your towards becoming a qualified business analyst. Remember the skills of data analyst and business analyst are very similar. This course will give you a strong grasp on data analytics.

Business Analytics Specialization from Wharton University of Pennsylvania








Only after you develop skills in data analytics should you pursue this specializations course. This course will help you to translate your new found data analytics knowledge into actionable research. It will expound upon you data knowledge with key insights to how the best in the industry are using data analytics to solve problems and save companies time and money. This is Business Analytics, but you can’t put the cart before the horse. Be sure to pick up the data analytics skill first!


If you have any more questions fell free to reach out and connect with me. I would love to answer any questions and clarify details for you.

Stay up to date on the latest posts and resources as well and get your copy of The Ultimate Guide to Future Proof Your Career. An Invaluable resource to ensure that you are secure within the Jobs in the Future!

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